The group from Soak & Sleep, an online luxury bed and bath shop, will be joining broadcaster Jonathan Dimbleby on Friday 5 June to take part in Dimbleby Cancer Care’s 50/50/50 event – a 50km walk through London during the night that aims to raise £50,000.
Dimbleby Cancer Care was set up in 1966 in memory of broadcaster Richard Dimbleby and is based at Guy’s and St Thomas’ hospitals in London. It gives practical and psychological support to people living with cancer and to their families and carers.
The company chose the Southwark based charity as its Charity Of The Year earlier this year, and this is the fist of many activities it will be undertaking to raise £10,000 over the next 12 months.
Charlie Hunt, 45, CEO of Soak & Sleep said: “Soak & Sleep have been providing bolster pillows to Dimbleby Cancer Care for [nearly two years years now have had such positive feedback from people going through cancer treatment of how something so simple can provide so much comfort to them. We have a close relationship with Dimbleby Cancer Care and, as employees of the brand, we’re all equally as passionate about the charity. We’ve seen the brilliant work and support the charity provides and a number of people in the office have been effected by cancer so we are glad we’re able to take part in the 50/50/50 to help raise money for such a worthy cause.
“Living in Guildford, we are lucky to have a beautiful area of gorgeous hills and country walks. As the nights are getting longer, Ruth, who is leading the team is going to organise team training after work, which will involve doing group walks around the countryside so our feet will be ready for the event come June!”
Joining Charlie for the Soak & Sleep team is Ruth Welton, 25, Alex McKenna, 25, Rosie Davies, 23, Rebecca Leonard, 24, Michael Rosa, 30, Stuart Smith, 45, Sophie Richards, 27, Sarah Smith, 38, Ben Sharp, 23, Kirsty Brading-Lloyd, 27, Hannah Crawte, 40 and Craig Heselton, 35. The team is from Surrey, London and Fleet in Hampshire.
The event is an endurance challenge in celebration of the charity founded in honour of Jonathan’s father, Richard, who died 50 years ago this year. Starting in the evening, the walk’s route takes in famous London landmarks including Trafalgar Square, Buckingham Palace, the British Museum, the Tower of London, Canary Wharf and Greenwich. The event, which is sponsored by Leon, starts at St Thomas’ hospital and finishes at Guy’s hospital, the two hospitals where the charity provides its services.
Robin Pritchard, Director at Dimbleby Cancer Care added: “The support of Soak & Sleep already enabled us to start producing our Dimbleby pillows again two years ago which makes a massive difference to people going through a pretty horrible time of it. So it’s great to have their additional support this year and Charlie and the team taking on the 50km for us will do a fantastic job in fundraising I’m sure.”
All the money raised will go towards the charity’s ‘Care for the Future’ appeal, which aims to raise £500,000 by the end of 2016 so that it can continue and expand its work within the cancer community.
To support the Soak and Sleep team please visit: www.justgiving.com/SoakandSleep